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Adina Jacobs

Adina is the co-founder of innovative Australian technical goods company, STM Goods. She launched the company in 1998 in Bondi, Sydney with the goal of providing people with technical products that are beautiful, durable and functional. STM Goods is now a global industry leader in laptop bags, packs, fitted cases and other tech accessories designed to make life and business ‘on the go’ easier. It has doubled in size, tripled in revenue, has offices in Sydney, San Diego, London and Kuala Lumpur and has products available in more than 30 countries – presenting a very successful Australian entrepreneur success story in a competitive retail environment.

Staying on top of technology changes is not the only thing Adina obsesses about, in fact, her main obsession is relationships. We discuss how critical this has been to building and adapting her brand, as well as how important building a group of people around her to keep her going through her business experience. 

There are plenty of gems in this fascinating chat with Adina Jacobs. 

Connect with Adina and STM Goods here: 

Website: www.stmgoods.com.au

Twitter: twitter.com/adinajacobs

Mentor Walks: mentorwalks.com.au